Design work by
Tommi Tuovinen

Art director Full-stack designer Excessive coffee drinker

Selected work @18-

Fellowmind

Leading the visual direction of Fellowmind as Group Art Director, from the twelve-into-one rebrand to campaigns, reports and video across Europe.

IdentityMarketing
Aerial photo of Fellowmind employees gathered around a giant Fellowmind sign
Fellowmind website navigation menu shown on a tablet
Fellowmind homepage shown on a laptop

eCraft

In-house rebrand that gave a growing Finnish IT consultancy the confidence to compete for bigger clients.

BrandingWeb Design
eCraft office lobby with the brand wordmark on a black wall
eCraft website shown on a laptop
Trade-show booth demo of a field service UI on a phone

Earth Tones Studio

My own solo project: limited-edition abstract prints, sold direct on Shopify.

Visual IdentityShopify
Bloom print mockup leaning against a wall
Letter B print mockup on a tan wall
Block print mockup in a molded doorway

Fellowmind HiveAI

Brand, UI and campaign for Fellowmind's flagship AI-agent platform, its biggest product project yet.

BrandProduct UI
HiveAI hexagon logo mark on a dark network-pattern background
HiveAI Agent Portfolio page shown on a laptop
Two colleagues in conversation at a Fellowmind HiveAI launch event

Digilöylyt

Brand, logo animation and video for Fellowmind's sauna-themed IT podcast.

LogoVideo
Digilöylyt podcast cover art, two people talking in a sauna
Sauna stove and firewood, shot for the Digilöylyt podcast brand
Sauna whisk and water bucket on a wet sauna floor

NewFellows

Employer campaign built from real career pivots, including a Helsingin Sanomat front-page takeover.

CampaignEmployer Branding
NewFellows campaign as a full-page ad on the front page of Helsingin Sanomat
NewFellows Trainee program logo card on white
Close-up of the NewFellows career story banners in Photoshop
Portrait of Tommi Tuovinen wearing sunglasses and a dark polo shirt, standing in front of a brick building

I'm a designer and art director based in Finland. Most of my work sits somewhere between brand, product and video, often all three on the same project. I'd rather start with what people actually need, and I try to steer projects away from anything that feels cliché or too familiar instead of built for the brand. I also drink more coffee than is reasonable to make all this happen.

10+Years of experience
7Years as Art Director
6Countries collaborated across
Art Direction AI Workflows Brand Identity Logo Design Prompt Engineering Visual Identity Typography Generative Design Editorial Design Packaging Design Image Generation Print Design Illustration Icon Design AI Brand Systems Layout Design

Skills

Creative Direction Video Generation Design Systems Campaign Design Videography Video Editing Motion Graphics Color Grading Cinematography Storyboarding Sound Design Animation Video Production Photo Retouching Event Photography Photo Editing

Let's connect

Feel free to shoot me a message on LinkedIn if you want to discuss any new projects, or just grab a coffee.